How Sales.io helped expand customer engagement by 55%

The Challenge

Before adopting Salix, GrowthSpark’s sales team relied on outdated spreadsheets, scattered CRM tools, and manual updates. Leads were falling through the cracks, pipeline visibility was poor, and follow-ups were inconsistent. As a result, their close rates were stagnant and sales reps were frustrated.

The Solution

RetailRev partnered with Trilo to unify its marketing operations and automate sales-driven workflows. In just a few weeks, Trilo helped:

Centralized all lead data into one unified platform

Customized their pipeline stages to match specific sales journeys

Enabled real-time deal tracking for every sales rep and manager

Set up automation for follow-ups, reminders, and lead nurturing

Used performance dashboards to monitor activity and conversions

The Results

Deal closure rate increased by 40%

Average follow-up time decreased by 55%

Team collaboration improved, thanks to shared deal timelines and notes

Sales cycle shortened by 18%, especially for mid-tier deals

Sales managers had full pipeline visibility, enabling better coaching and forecasting

Testimonial

"Sales.io changed everything for us. We finally have one source of truth for our pipeline. The automation alone helped our reps follow up faster, and we’re seeing real impact on our bottom line."

Elena Moore, Head of Growth at RetailRev.